A mailbox on a custom domain, four DNS records that keep it out of spam, and a contact form running on three AWS services and no server.

An 85 by 55mm CMYK document, a four-colour black built by hand, a wordmark knocked out of the ink, gold foil corner brackets, and five press-ready PDFs.

A wordmark, a monogram, and the favicon, link preview and email signature that came out of them.

The full brand build for a London sports therapist, start to finish. Naming, clearing it on two registers, email, colour and mark, an HTML5 UP template reshaped until it stopped looking like one, a panel talk turned into a page, deployment on his own AWS account, and a print-ready business card.

Five days looking after a chow chow, and the puncture wound I should have taken to hospital on day one.

Switching from seventeen years of a bro split to push pull legs after three weeks off training, documented weekly as the block runs.

Turning a day in a Turkish village into my first cinematic film. Written as I made it, not after.

How I built a complete brand for my first paying client, a personal trainer. Covers the photoshoot on a Sony A6700, photo editing in Lightroom, an A3 poster and business card in Illustrator, tracing a PNG logo into a clean SVG, choosing the domain, building and deploying the website on AWS S3 and CloudFront, a serverless contact form on API Gateway, Lambda and SES, setting up custom email, and the client handover. One job where photography, design and cloud engineering converged.

This is part two of the agent build. Part one covers the backend, the Lambda, the keyless cross-cloud auth, and the grounding engine that makes the answers honest. This post covers everything the v...

A conversational agent on denizyilmaz.cloud, answered by AWS Lambda and grounded by Agent Search. Two clouds in one request path, and no stored credentials anywhere in the system.